Strategy. AI. Capital. Community. Built to last.
AI-augmented strategy consulting for the world's most ambitious companies — PE-backed portfolios, growth-stage tech, listed companies in transformation.
Take the Transformation Readiness Diagnostic →What we deliver
McKinsey-grade rigour with AI-native execution. We bring senior strategic thinking and the tools to make it real — not decks, but working systems that compound over time.
Every engagement sharpens the systems. Our AI tools are built in the field, refined on real transformations, and made sharper with every client we work with. The flywheel spins faster with each project.
Aligned incentives, compounded over decades. We invest alongside our advice — equity stakes, structured arrangements, and a capital vehicle that puts our skin in the game at every level.
The model
Most consulting firms sell time. Apex builds leverage.
Premium strategy engagements with the world's fastest, most complex organizations. $1M+ retainers. Elite execution. Maximum leverage on every engagement.
Strategy articulation, SPA, and transformation process work. Delivered to any business, any sector. The reliable revenue engine that funds everything else.
AI solutions built for consulting engagements. Internal tools commercialized as products. Managed services before, during, and after every engagement. Equity stakes in portfolio clients.
CEO community for elite operators. An investment vehicle with capital, intelligence, and technology capabilities. The compounding layer that makes everything else more valuable.
Why Apex
Every strategy engagement includes working AI systems, not presentations. We close the gap between strategy and execution that kills most transformations.
Each project feeds our AI tools with real-world data. The more we work, the sharper the tools. The sharper the tools, the better every subsequent engagement. Flywheel.
We invest in our clients. Equity stakes align incentives, fund the tools that make us better, and create the investment vehicle that funds Horizon 3.
Architect teams in Sri Lanka and the Philippines with senior leadership onshore. The model that built Australia's largest Oracle consulting business — now applied to AI strategy.
Who we serve
We work with leadership teams who already know the stakes — and want a partner who can match them.
Value creation timelines are compressed. We plug in at the portfolio level — strategy, capability uplift, and AI tools that persist beyond the engagement.
Scaling requires more than product-market fit. We help you build the operating system — strategy, execution muscle, and AI infrastructure that grows with you.
Boards and CEOs under transformation pressure need more than a framework. We bring the analytical rigour, the tools, and the conviction to make it happen.
The best firms I've seen don't just advise on transformation — they live it. They have skin in the game. They bring AI not as a feature but as a fundamental capability. That's what we're building here.
Jonathan Rubinsztein — Founder
Transformation Readiness Assessment
5 questions. 60 seconds. McKinsey-grade analysis delivered to your inbox.
Your full report has been sent to your inbox. If this assessment surfaced gaps you're ready to close, the next step is a 30-minute working session — not a pitch.
Book 30-Min Working Session →AI Strategy Intelligence
Enter any company. Get a McKinsey-grade strategic brief in under 60 seconds — funding signals, hiring trends, product moves, SWOT, and key takeaways.
Sourcing signals from public data…
Most strategy firms produce excellent slides. Few can build the system those slides describe. Apex was designed to close that gap — combining elite strategic thinking with AI-native execution and a capital layer that aligns everyone around outcomes.
Strategy. AI. Capital. Community. One firm, built to last.